The problem
Expert knowledge stays in the room.
A practitioner's method only reaches the people who can sit with them. Everyone else gets a generic plan, or nothing, while the week still happens.
A sports nutritionist can only be with so many players. The method that would change a match week, or the plate in front of them, does not travel with the person who needs it. Geography and a full diary decide who gets the judgment.
How Coach works
How Coach solves it
Technology and AI let that method leave the room without turning it into another product to learn. Coach carries the nutritionist's knowledge to players who will never sit across from them, and keeps it in the WhatsApp thread they already open.
The coaching is still theirs. It follows the week they actually have: training or a match, and the plate in front of them. It stays personal because it starts from their situation, not from a broadcast. It is coaching, not a diagnosis, and not another app.
Who it is for
Players whose week still happens.
The match week
Training or a match still happens, whether or not the nutritionist is in the room. The coaching follows that week.
The plate
The method meets the food in front of the player. It starts from their day, not from a broadcast.
The player who cannot sit across the desk
Geography and a full diary decide who gets the appointment. Coach is for everyone else.
Pricing
Less than a physio session.
One subscription covers the full football nutrition service: personalised targets, match-week planning, hydration coaching, logging and a weekly performance score.
Whose method it is
Matthew Jones, MSc, SENr
Co-founder of Coach and a high-performance sports nutrition practitioner. The football coaching carries his method. The chat is not Matthew replying in person.